About Us

To the most wonderful Love Daphne Community, if you have a spare few moments to read our story, it would mean the world! I mean it is a LOVE story after all! 👩❤️👨

I am going to get a little sentimental for a moment so stay with me. With everything going on in the world, I feel it's the perfect time to spread some good old fashioned LOVE 🩷

You might have heard me talk about my beautiful Nana Daphne before but what I don’t often mention is her partner-in-everything, my grandfather, Johnie.

Together, they were actual 1950s goals.

Think tea-length dresses, tailored suits, classic cars and vintage photos that could’ve been pulled straight from an old Hollywood reel. 📸

One of my favourite photos ever? Their wedding day. Nana Daphne glowing in this classic mid-length gown. Johnie looking dapper as ever. Pure, effortless style.

The part that still gives me goosebumps? Years later, without ever seeing that photo… I wore almost the exact same dress on my own wedding day 😭✨

When I dreamt of creating Love Daphne, I didn’t want to ‘just’ sell dresses. It has always been about so much more for me. I wanted to honour that kind of love.
Loyal, beautiful, quietly powerful.

Nana Daphne passed when I was quite young and I spent many years watching Johnie love her in all the small, everyday ways—photos in every room, fresh flowers, visits to the cemetery. And whilst he would never miss a special occasion, you could always sense how much her missed her. We all did.

That kind of LOVE!? It leaves a mark. And it left one on me. I always knew that Daphne would be our namesake, but how I could honour Johnie and their beautiful connection took some thought. But of course, it was the most simple of all - LOVE Daphne 🩷

That is the pure essence of what my vision for Love Daphne has always been. To spread love and joy far and wide through not only fashion, but through the beautiful relationships and community that we have created.

💌 Love Daphne isn’t just about clothes.
It’s about remembering. Celebrating. Sparkling.

It’s for those of us who want to feel something when they get dressed.

Comfort on the hard days, confidence when it counts, and joy… just because.

And here’s the part I’ve been holding in:

Every time you place an order… share our story… tag us in your sparkle moments…
You’re keeping this love story alive.

Your support means everything. Literally everything. 

Not just to me, but to the whole team, to the legacy behind the label, and to the women who haven’t even discovered us yet. 💗

So from the deepest part of my heart—thank you for being here.

For showing up. For choosing small, soulful, sparkly.

There’s so much magic coming your way. Stories, styles, and yes you know it… sparkles✨ LOTS of sparkles ✨

From my heart to your wardrobe,

With all my love,

Tracey xx